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Writer's pictureBivush Rizal

Tiny Moments, Huge Transformations: Dreamforce 2024 and My Salesforce Journey

Before writing this, I had to pause, take a deep breath, close my eyes, and rewind to the very beginning of my Salesforce journey. It’s incredible how much can change in such a short time, and how one decision can open up a whole new world of possibilities.


January 2022,  the moment I dove headfirst into the Salesforce ecosystem. It felt like stepping into an ocean of endless possibilities, yet also overwhelming. I realised that Salesforce is more than just a CRM; it is an expansive sky full of clouds, each designed to solve specific business challenges, supported by an array of tools and functionalities.


As someone who thrives on exploring new technologies, Salesforce has been a game-changer for me. Its diverse, industry-specific solutions across multiple clouds provide endless opportunities for growth. With its continuous updates and innovations, Salesforce remains at the cutting edge of technology, making it both exciting and challenging to keep pace. Yet, with each new feature—whether it's implementing Sales Cloud, Service Cloud, Marketing Cloud, Field Service Lightning, or working with automation tools like Flows and Mulesoft Composer—I’ve grown more skilled and confident in navigating the platform.


Having experienced the Salesforce World Tour in Sydney, I expected Dreamforce to be larger, but I was still amazed by the sheer scale and impact it had.


As a Salesforce enthusiast, the experience exceeded all my expectations.


Many attendees were calling this the best Dreamforce ever. For me, as a first-timer, it was by far the biggest Salesforce event I had ever experienced. The nonstop schedule of back-to-back sessions, running from one event to the next, was exhausting—but every moment was absolutely worth it as I soaked in all the valuable knowledge and insights.


Scenes from a busy Agentforce workshop at Dreamforce, including participants building their first AI agent and a close-up of the official Agentforce t-shirt featuring playful robot characters.

Day 1 of Dreamforce kicked off with a bang as I attended multiple sessions across different venues. It was exhausting but incredibly rewarding. The buzz of the day was all about Agentforce—everyone was eager to learn how it would be a game changer. After participating in a session where I built my first agent - and got my first Merch( an agent force teeshirt), I quickly recognized its potential to revolutionize business processes utilizing autonomous agents! I mean, how cool is it that we have a chatbot that is smart enough to make decisions and guide the customers whilst also doing some backend tasks? While mastering this feature will require significant effort, every Salesforce enthusiast should prioritize learning it. As businesses push toward greater automation, we need to be ready to help them achieve it. AI is the future, and it's exciting to be part of it!



 A Salesforce conference display announcing the new streamlined Enhanced Lightning UI with a timeline of availability across future releases. The image also shows participants standing near the display and a presentation slide about a new dispatcher agent feature.

Day 2 started slow but quickly picked up speed when one of our clients took the stage to talk about their use of Salesforce’s industry-specific solutions, particularly Field Service. Their insights motivated me to explore new features and functions within FSL that could optimize our current implementation. I also looked into emerging technologies that could help us stay ahead of the curve. This led me to discover enhancements in Screen Flow, Enhanced Lightning UI, and the much-talked-about Data Cloud. Although Data Cloud is still relatively new, its ability to consolidate and act on data is something we can't afford to overlook—truly reinforcing the phrase, "Data is God."


A large concert stage at Dreamfest 2024 with the band performing under the illuminated event logo. The black-and-white image on the screen shows a singer performing energetically, with the audience in the foreground.

Dreamfest - “The Ultimate Celebration for attendees“ 

Dreamfest gave all the trailblazers a chance to unwind and enjoy world class performance and also connect with peers in a lively and informal setting.

Seeing Imagine Dragons, Kygo, and Pink perform was an unforgettable experience. It's not every day you get to witness such incredible performances, and it's a memory I’ll always cherish.


Day 3 at Dreamforce was packed with sessions and networking. The highlight for me was building my first Lightning Web Component during a 2-hour training session, where I delved into the coding side of Salesforce. It was a pivotal moment—I realized that the sky is the limit. Feeling empowered and motivated, I made a commitment to learn Salesforce Apex development as well. I was also blown away by the innovative solutions showcased at the numerous booths scattered throughout the Dreamforce arena, each one inspiring new ideas and possibilities.



This brings me to my Top 3 Takeaways from Dreamforce


A prominent overhead display at the Salesforce conference promoting Agentforce, a customizable AI agent platform, with a message about augmenting employees and delighting customers.

1. Stay on the Cutting Edge of Industry Innovations

The excitement surrounding AgentForce at Dreamforce sparked a pivotal realisation for me: innovation is the driving force behind technological advancement. In an industry that evolves as quickly as ours, it's crucial to stay aligned with emerging trends and breakthroughs. By doing so, we can deliver products and services that not only meet current demands but also add substantial value to the ever-changing technological landscape.


A collage of four photos featuring individuals networking at Dreamforce 2024. The participants are smiling and posing for photos with colleagues and friends during various event sessions.

2. Maximise networking Opportunities

One of the most important lessons I took away from Dreamforce is the power of networking. The event brought together professionals from diverse industries and backgrounds, offering a unique chance to exchange ideas and forge valuable connections. Building a strong network opens doors to collaboration, mentorship, and new opportunities. Whether it's sharing knowledge, gaining insights, or discovering potential partnerships, networking can significantly accelerate personal and professional growth.


A scenic graphic showcasing multiple Salesforce certification badges, including AI Associate, Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, Field Service Consultant, Data Cloud Consultant, and Business Analyst, set against a vast savanna landscape.

3. Cultivate a Growth Mindset

Dreamforce 2024 emphasised the importance of a growth mindset, as reflected in Arcturious' core values. Thriving in today’s fast-paced world requires strategic thinking, empathy for customers, and leveraging technology—all driven by curiosity. This approach fosters continuous learning and adaptability, which are key traits of a growth mindset and I am super proud to be in a team which takes this as one of the top priorities.



A group of Salesforce plush toys, featuring Einstein, Cloudy the goat, and Astro the raccoon, along with event badges and a tech award trophy on a table. The badges are for Bivush Rizal, from Arcturious, showcasing a collection of Dreamforce memorabilia.

To sum up, Dreamforce exceeded all my expectations in its grandeur, and although it was overwhelming at times, it reinforced my goal of becoming a skilled solution engineer. I left feeling inspired and motivated, knowing there's a long road ahead. With determination, hard work, and perseverance, I’m confident that one day I'll look back at this blog and thank my past self for making the right choice. I’m incredibly grateful to Arcturious for this amazing opportunity.




Here are some of the merch that I have acquired till now - looking forward to expanding the collection even more!


P.S. Live, Learn and Grow

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